Adshares
Crypto Overview
Project Overview
Adshares is a Web3 advertising protocol designed to create a decentralized marketplace for programmatic advertising. The project aims to connect publishers and advertisers directly, eliminating intermediaries in the digital advertising ecosystem. The ADS token serves as the native currency for advertising transactions within the network.
Intended Utility
The primary purpose of Adshares is to facilitate advertising transactions between publishers and advertisers in a decentralized manner. The ADS token is used for payment settlements, network security through staking, and governance. The platform enables direct peer-to-peer advertising transactions without traditional middlemen, potentially reducing costs and increasing transparency in digital advertising.
Actual Utility and Adoption
The platform has demonstrated real-world adoption with several implementations, including integration with Metaverse advertising spaces and traditional web advertising. The project shows consistent development activity on GitHub and maintains active partnerships with various blockchain projects and advertising platforms. The technology is being actively used for its intended purpose, with verifiable on-chain transactions showing regular advertising payments.
Token Distribution and Governance
The token distribution appears relatively fair, with no excessive concentration among founders or early investors. The project implements a proof-of-stake consensus mechanism where token holders can participate in network security and governance. Development funding comes from a transparent revenue model based on actual advertising transactions rather than token sales or inflation.
Business Model Analysis
The business model is based on facilitating legitimate advertising transactions, with clear value exchange between parties. The platform generates revenue through small fees on advertising transactions, which is compliant with Islamic principles as it represents payment for actual services rendered. The project does not involve interest-bearing mechanisms or prohibited industries in its core functionality.
Crypto Impact
To assign a comfort level investing in Adshares from a halal perspective we need to determine whether it has a net positive or negative impact.
Towards this end, the table below is used to tally all the positive and negative considerations our members can think of related to Adshares.
If you don’t see something that should be listed, positive or negative, feel free to submit your own contribution using the button “Contribute”.
We will review your contribution for accuracy before publication.
Importantly, you can review listed contributions and vote on which one you think has the greatest impact, positive or negative.
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