AdEx
Crypto Overview
Project Overview
AdEx Network (ADX) is a decentralized advertising platform built on Ethereum that aims to address transparency and fraud issues in digital advertising. The project was launched in 2017 and has evolved into a protocol facilitating direct connections between advertisers and publishers.
Intended Utility
The ADX token serves as the native currency of the AdEx Network, used for validator staking, governance, and facilitating advertising transactions. Publishers receive ADX tokens as payment for displaying advertisements, while advertisers use ADX to pay for ad placements.
Actual Utility and Adoption
The platform has demonstrated real-world adoption with verifiable advertising campaigns and partnerships. On-chain data shows active usage for its intended purpose, with regular transactions between advertisers and publishers. The development team maintains consistent updates and improvements to the protocol.
Token Distribution and Governance
Initial token distribution allocated 40% to the public sale, 20% to the team (with vesting), and 40% to the platform's development and user acquisition. The team's tokens are subject to a long-term vesting schedule, reducing the risk of founder enrichment schemes.
Revenue Model
The platform generates revenue through legitimate business activities, primarily facilitating advertising transactions. The system doesn't involve interest-bearing mechanisms or prohibited activities under Islamic law.
Development vs Marketing
The project maintains a strong focus on technical development, with regular GitHub activity and protocol improvements. Marketing efforts appear proportionate to development activities, suggesting a balanced approach to growth.
Crypto Impact
To assign a comfort level investing in AdEx from a halal perspective we need to determine whether it has a net positive or negative impact.
Towards this end, the table below is used to tally all the positive and negative considerations our members can think of related to AdEx.
If you don’t see something that should be listed, positive or negative, feel free to submit your own contribution using the button “Contribute”.
We will review your contribution for accuracy before publication.
Importantly, you can review listed contributions and vote on which one you think has the greatest impact, positive or negative.
You only have one vote per asset so use it wisely.
You can change your vote if you change your mind.