AdEx
Crypto Overview
Project Overview
AdEx (ADX) is a decentralized advertising platform built on Ethereum blockchain technology. The project aims to address transparency and fraud issues in digital advertising by creating a direct connection between advertisers and publishers, eliminating intermediaries.
Intended Utility
The ADX token serves multiple purposes within the AdEx ecosystem: It's used for staking by validators who ensure the proper execution of advertising campaigns, for governance allowing token holders to participate in protocol decisions, and as a payment method between advertisers and publishers.
Actual Utility
The platform has demonstrated real-world adoption with several successful advertising campaigns and partnerships. The AdEx network has processed millions of advertising impressions, showing genuine utility in its intended purpose. The development team maintains active GitHub repositories with regular updates to the protocol.
Token Distribution and Founder Assessment
The initial token distribution included a public sale and team allocation with appropriate vesting periods. The team has consistently delivered on their roadmap since the project's inception in 2017. The founders have maintained transparency in their operations and have backgrounds in advertising technology.
Technology Assessment
The platform operates through smart contracts that facilitate direct payments between advertisers and publishers. The staking mechanism used for validation doesn't involve interest-bearing components, instead rewarding validators for honest behavior in confirming legitimate ad impressions. The core technology focuses on facilitating legitimate business transactions in digital advertising.
Crypto Impact
To assign a comfort level investing in AdEx from a halal perspective we need to determine whether it has a net positive or negative impact.
Towards this end, the table below is used to tally all the positive and negative considerations our members can think of related to AdEx.
If you don’t see something that should be listed, positive or negative, feel free to submit your own contribution using the button “Contribute”.
We will review your contribution for accuracy before publication.
Importantly, you can review listed contributions and vote on which one you think has the greatest impact, positive or negative.
You only have one vote per asset so use it wisely.
You can change your vote if you change your mind.