Basic Attention Token
Crypto Overview
Intended Utility
Basic Attention Token (BAT) was created to revolutionize digital advertising by enabling direct value exchange between users, advertisers, and content creators through the Brave browser ecosystem. The token serves as a unit of account for user attention and advertiser payments within the Brave platform.
Business Model Analysis
The business model is fundamentally halal as it provides transparent value exchange: users earn BAT for viewing optional ads, advertisers reach engaged audiences efficiently, and content creators receive support from users. The platform explicitly blocks malicious ads and trackers, promoting ethical digital practices.
Real-World Adoption
As of 2024, the Brave browser has over 65 million monthly active users. The BAT ecosystem includes partnerships with major publishers and advertisers. On-chain data shows active BAT transactions for creator tips and advertising payments, demonstrating genuine utility.
Development Activity
The project maintains strong development activity with regular updates to the Brave browser and BAT infrastructure. The development team consistently delivers roadmap objectives, focusing on technology rather than token promotion.
Token Distribution
The initial token distribution allocated 66% to the token sale, 20% to the development pool, and 14% to the User Growth Pool. Founder tokens had appropriate vesting periods, and the current distribution shows healthy decentralization.
Revenue Model
The revenue model is based on advertising payments and voluntary user contributions, avoiding interest-based mechanisms. The system operates on transparent fee structures without gharar (excessive uncertainty) or riba (interest).
Crypto Impact
To assign a comfort level investing in Basic Attention Token from a halal perspective we need to determine whether it has a net positive or negative impact.
Towards this end, the table below is used to tally all the positive and negative considerations our members can think of related to Basic Attention Token.
If you don’t see something that should be listed, positive or negative, feel free to submit your own contribution using the button “Contribute”.
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Importantly, you can review listed contributions and vote on which one you think has the greatest impact, positive or negative.
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