Basic Attention Token
Crypto Overview
Understanding the Intended Utility
Basic Attention Token (BAT) was created to revolutionize digital advertising by creating a transparent and efficient blockchain-based advertising platform. The token serves as the currency within the Brave browser ecosystem, facilitating transactions between advertisers, publishers, and users. Users can earn BAT for viewing privacy-preserving ads and can choose to support content creators with their tokens.
Business Model Evaluation
The business model is fundamentally halal as it involves genuine value exchange between parties. Advertisers purchase BAT to run campaigns, users earn BAT for their attention, and publishers receive BAT for their content. The system promotes transparency and fair compensation while protecting user privacy.
Actual Utility Assessment
BAT demonstrates significant real-world adoption through the Brave browser, which has over 50 million monthly active users as of 2023. The token is actively used within the ecosystem for its intended purpose, with verified publishers including major platforms like Twitter, Reddit, and numerous independent content creators.
Development Activity
The project maintains strong development activity with regular updates to both the Brave browser and BAT ecosystem. The team consistently releases new features and improvements, indicating genuine commitment to the platform's growth.
Token Distribution and Founder Analysis
Initial token distribution allocated 33% to user growth pool, 33% to BAT development, and 34% to public sale. The development team's tokens were subject to vesting periods, demonstrating commitment to long-term growth. The founding team, led by Brendan Eich (creator of JavaScript and co-founder of Mozilla), has maintained transparency and consistent development focus since launch.
Additional Sharia Considerations
The core functionality of BAT involves legitimate business activities, facilitating advertising and content creation without involving interest-based mechanisms or prohibited industries. The token's utility is clear and involves actual value exchange between parties.
Crypto Impact
To assign a comfort level investing in Basic Attention Token from a halal perspective we need to determine whether it has a net positive or negative impact.
Towards this end, the table below is used to tally all the positive and negative considerations our members can think of related to Basic Attention Token.
If you don’t see something that should be listed, positive or negative, feel free to submit your own contribution using the button “Contribute”.
We will review your contribution for accuracy before publication.
Importantly, you can review listed contributions and vote on which one you think has the greatest impact, positive or negative.
You only have one vote per asset so use it wisely.
You can change your vote if you change your mind.