
Basic Attention Token
Crypto Overview
Purpose and Utility
Basic Attention Token (BAT) serves as the native token of the Brave browser ecosystem. Its primary purpose is to facilitate a transparent and efficient digital advertising marketplace where users are rewarded for their attention to ads, advertisers get better targeting and reduced fraud, and publishers receive better revenue share.
Business Model Analysis
The business model is centered around revolutionizing digital advertising by creating a more equitable system where users can opt into viewing ads and receive compensation in BAT tokens. Advertisers purchase BAT to run campaigns, while users can earn BAT by viewing ads and tip content creators. Publishers and content creators receive BAT from user tips and ad revenue sharing.
Real-World Adoption
As of 2024, the Brave browser has over 60 million monthly active users. The BAT ecosystem includes partnerships with major advertising networks and over 3 million content creators registered as publishers. Users can earn BAT through the browser's opt-in ad system and utilize it within the ecosystem.
Platform Development
The project maintains active development with regular updates to the Brave browser and BAT ecosystem. The development team consistently releases new features and improvements, including enhanced privacy features and expanded utility for BAT tokens.
Token Distribution
The initial token distribution allocated 20% to the development team and company, with vesting periods in place. The remaining tokens were distributed through user growth pool (20%), user ads (70%), and development pool (10%). This distribution model appears designed to incentivize ecosystem growth rather than quick profit-taking.
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