Blur

Overview

Blur is a decentralized NFT marketplace and aggregator launched in October 2022. The BLUR token serves as the platform's governance and utility token, allowing holders to participate in protocol decisions and earn rewards for platform participation.

Purpose and Utility

The primary purpose of BLUR is to serve as a governance token for the Blur NFT marketplace, enabling holders to vote on protocol upgrades and changes. Additionally, the token provides utility through trading rewards and platform fee discounts. Users can stake BLUR tokens to earn a share of protocol fees.

Business Model and Operations

Blur operates as a legitimate NFT marketplace aggregator, competing with established platforms like OpenSea. The platform generates revenue through trading fees and offers sophisticated trading tools for professional NFT traders. The business model is transparent and based on facilitating real asset exchange.

Real-World Adoption

Blur has gained significant traction in the NFT space, capturing substantial market share from competitors. The platform has processed billions in NFT trading volume, demonstrating genuine utility and adoption. On-chain data shows active daily users and consistent trading activity.

Development Activity

The project maintains active development with regular platform updates and feature releases. The team has delivered on roadmap commitments, including launching governance mechanisms and implementing platform improvements.

Token Distribution

The token distribution includes allocations to the team, investors, and community, with vesting schedules in place. While there is a significant allocation to team and investors, the vesting schedules help align long-term incentives.