DAD
Crypto Overview
Overview
DAD (DAD) is a blockchain-based advertising and data protocol that aims to provide transparent and verifiable advertising data. The platform intends to solve issues of fraud and inefficiency in digital advertising by leveraging blockchain technology.
Purpose and Utility
The DAD token serves as the native currency within the DAD ecosystem, used for: 1) Payments between advertisers and publishers, 2) Staking to participate in network validation, 3) Governance voting on protocol updates.
Business Model Assessment
The core business model involves facilitating legitimate advertising transactions and data verification services. This aligns with halal principles as it provides real utility through transparent commercial exchange of services.
Development and Adoption
The project maintains active development with regular updates to their platform. While adoption metrics are limited in publicly available data, the project continues to build partnerships within the advertising industry.
Token Distribution
Token distribution information and vesting schedules are not readily available in recent documentation, making it difficult to fully assess the concentration of ownership.
Technology Review
The platform's core technology focuses on advertising verification and payment settlement, without any interest-bearing mechanisms or gambling elements. All transactions involve exchange of real services and value.
Crypto Impact
To assign a comfort level investing in DAD from a halal perspective we need to determine whether it has a net positive or negative impact.
Towards this end, the table below is used to tally all the positive and negative considerations our members can think of related to DAD.
If you don’t see something that should be listed, positive or negative, feel free to submit your own contribution using the button “Contribute”.
We will review your contribution for accuracy before publication.
Importantly, you can review listed contributions and vote on which one you think has the greatest impact, positive or negative.
You only have one vote per asset so use it wisely.
You can change your vote if you change your mind.