Verasity
Crypto Overview
Project Overview
Verasity (VRA) is a protocol and product layer platform built to increase engagement, rewards, and advertising revenues for video publishers and viewers. The project's core technology focuses on its Proof of View (PoV) protocol, which aims to prevent fraudulent video views and ad fraud in digital advertising.
Intended Utility
The VRA token serves multiple purposes within the Verasity ecosystem: It acts as a medium of exchange for advertisers to pay for ad placement, rewards viewers for watching content, and compensates publishers for hosting content. The token is also used for staking to earn rewards through their VeraWallet.
Actual Implementation and Usage
Verasity has demonstrated real-world adoption through partnerships with major video platforms and gaming companies. Their PoV technology has received patents in multiple countries and is being implemented in various video platforms. The project shows consistent development activity with regular updates to their technology stack.
Token Distribution and Governance
Initial token distribution allocated 10% to the team with a vesting period. The project demonstrates transparency in their token economics with detailed documentation of token allocation and usage. Development efforts appear to outweigh marketing spend, suggesting a focus on building genuine utility.
Revenue Model
The platform generates revenue through legitimate business activities, primarily from advertising services and technology licensing. The staking mechanism, while offering rewards, is based on protocol-level value creation rather than interest-bearing loans.
Crypto Impact
To assign a comfort level investing in Verasity from a halal perspective we need to determine whether it has a net positive or negative impact.
Towards this end, the table below is used to tally all the positive and negative considerations our members can think of related to Verasity.
If you don’t see something that should be listed, positive or negative, feel free to submit your own contribution using the button “Contribute”.
We will review your contribution for accuracy before publication.
Importantly, you can review listed contributions and vote on which one you think has the greatest impact, positive or negative.
You only have one vote per asset so use it wisely.
You can change your vote if you change your mind.